BACKGROUND
- The firm was the target of a cyberattack that affected its operations.
- CARRALSIERRA took control of the critical event with a quick and timely assessment of the situation and eliciting the appropriate messages.
- We managed to mitigate the impact through direct communication with stakeholders and with trustworthy spokespersons and messages.
- The firm resumed normal operations soon after with no impact to its reputation
ACTIVITIES
- Creation and coordination of a Crisis Committee.
- Draft of key messages.
- Development of proactive and reactive positions.
- Media training.
- Follow up on the media.
- Report and recommendations.
RESULTS
- Creation and coordination of the current Crisis Committee to continuously monitor risk factors for the firm’s reputation, having previously identified prevention tactics for any potential event that could harm the firm’s image.
- Adequate communications with investors, clients, and other target audiences, mitigating the impact of the crisis.
- Stable number of clients despite the situation.
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