ES

MEDIA ACTIVITIES FOR PRIVATE GLOBAL BANK AND PRESENTATION OF REPORT

BACKGROUND

  • Launch of global report during the pandemic. 
  • The client operates from its country of origin and required being able to coordinate remotely. 
  • Mexico City is one of the 25 cities included in the report. 
  • The virtual press conference organized by CARRALSIERRA contributed to maximize the visibility of the report in Mexico. 

ACTIVITIES

  • Planning, coordination, and invitation for the press conference. 
  • Draft, approval, and distribution of press release. 
  • Distribution of global report. 
  • Interview management and follow up. 
  • Report of actions and press coverage. 

RESULTS

  • 18 journalists attended the press conference. 
  • 5 follow up interviews. 
  • 75+ publications. 
  • 45% in T1 outlets, including Expansión, Forbes, El Financiero, Robb Report, etc. 
  • Coverage in general, business, lifestyle, and MKT media outlets. 
  • Mexico: most covered and visible country in the press. 

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