BACKGROUND
- The firm needed to seek bankruptcy protection under both US and Mexico laws.
- We coordinated efforts with the legal teams in both countries to enforce an effective communication.
- The strategic messages that were positioned allowed us to contain reputational risks in the press and open much needed spaces for the negotiations with creditors.
ACTIVITIES
- Drafting of key messages for internal and external target audiences.
- Coordination with the legal teams.
- Media tracking and background follow up.
- Continued advisory and accompaniment during the process.
- Scenario development with proactive and reactive positions.
RESULTS
- The number of published stories about the crisis was minimum compared to similar cases and was limited to specialized press and analysts.
- The legal teams had immediate access to information and received early warnings on any related event to react quickly and timely to stop any attempt from third parties to affect the negotiations.
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