ES

INVESTMENT ANNOUNCEMENT AND LAUNCH OF ELECTRIC VEHICLES BRAND

BACKGROUND

  • The project is in development, but the state government wants to announce the investment. 
  • We developed the narrative to align the immediacy sought by the state government with the mid-term roadmap the project demands. 
  • Messages are channeled to address the political interest of local authorities on the one hand; on the other, to meet the tight positioning requirements required by an automotive brand. 
  • We articulated a discourse that highlighted the impact of the project for the regional development and environment. 

ACTIVITIES

  • Coordination with the press staff of the state governor. 
  • Draft of press releases. 
  • Support in the organization of press conference. 
  • Event with media outlets (One to Few). 
  • Arrangement of follow up interviews. 
  • Management of goodwill meetings. 

RESULTS

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